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Amazon is one of the largest companies that generate online revenue. In a very short span of time, Amazon has reached great heights of success starting from a few number of employees to now approximately 1.3 million employees. The number of employees working for Amazon is proof of the revenue generated by Amazon. So what exactly does Amazon do? What strategies does Amazon opt to increase its customer base? How did Amazon build its reputation? Why do customers trust Amazon? Is it just marketing tactics?